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MaMa Camp: dove gli studenti affiancano gli

imprenditori

MaMa Camp: where students work alongside entrepreneurs

MaMa Camp (Marketing Management Camp) is an elective course within Unimore’s Master’s Degree in
Marketing and Business Communication. Now in its fifth year, the course offers its students the opportunity
to actively develop topics proposed by companies in a didactic environment, working with managers or
entrepreneurs to address the proposed topics and propose innovative solutions.
Born in 2016 from the idea of two former university classmates - Marcello Tedeschi, lecturer in Business
Marketing at Unimore, and Professor Andrea Melioli, then manager of the Righi company and creator of
vegetable ice cream, now a contract lecturer at Unimore - the MaMa Camp aimed to support small and
medium-sized enterprises in innovation by involving Unimore students and focusing on brilliant and uncon-
ventional proposals from young minds.
Initially in the form of a ‘business game’, the MaMa Camp involved students in the creation of new corporate
and product communication strategies. The first edition, called ‘Food Camp’, saw the participation of 24 stu-
dents divided into four teams, and after three months produced interesting results, and three students had
the opportunity to continue their work experience at the Righi company with a one-year part-time internship.
Since then, MaMa Camp students have been able to gain field experience in researching and analysing
data, defining problems, formulating coherent reasoning and finding appropriate solutions, developing skills
in time management, teamwork organisation, delegation, leadership and public speaking skills. This didactic
model combines academic rigour and business practicality, placing the entrepreneur at the centre of the
educational process, whose presence in the classroom in the role of customer contributes to creating a
realistic business-like environment.

iunge alla 5° edizione il mediante un approccio didattico che prevede una
MaMa Camp - Marketing partecipazione fortemente attiva da parte di tutti i
Management Camp ovve- partecipanti che devono affrontare gli argomenti,
ro il corso, a libera scelta e svilupparne i contenuti e le soluzioni, in affianca-

Gdel valore di 9 crediti forma- mento con il manager di riferimento o l’im-
tivi, che si inserisce all’interno della Laurea Ma- prenditore.
gistrale in Marketing e Comunicazione d’impresa Questo modello didattico è nato nel 2016 da
del Dipartimento di Comunicazione ed Eco- una idea di due ex compagni di università: Mar-
nomia.
cello Tedeschi, docente di Marketing aziendale
In MaMa Camp gli studenti sono chiama- in Unimore, ed il prof. Andrea Melioli allora tito-
ti a sviluppare temi proposti dalle aziende, lare della Righi SpA, ideatore del gelato di verdura

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